Great Web design is much more than just visual appeal.  All its elements need to work in unison to focus the user’s attention on the main message of the Web page.  

Simplicity is a key factor in Web design. Simple, bold, elegant page designs, using only a few well-chosen visual elements, guide the visitor’s eye to shoot straight for the site's goals. The user is not distracted from looking at the important content and ends up interacting with the screen features exactly as intended.

It is the user’s total experience with your site that makes it memorable and effective. Making your audience want to go where you need them to go, do what you hope they will do… and gracefully leading them there…are all functions of designing a well-crafted user experience.

Mercury achieves this by promoting clean and simple design, by focusing on how the site will “flow” and by facilitating ease-of-use through smart architecture and intuitive navigation. 

Highly successful websites occur when the customer needs, the business objectives and the overall brand intersect. Once we have a thorough understanding of these prime elements, recommendations for visual design, information architecture and key site features naturally fall into place and the right technologies can be selected and implemented.   You can count Mercury to deliver

• Consistency of brand image and messaging
• User-driven information architecture
• Intuitive and consistent navigation
• Flexible designs that will accommodate future business initiatives

To learn more about how smart designs become hard-working websites, please explore our Web Application Development and Case Studies areas.

To talk to a Mercury team member about how we can help your organization, please contact us.